MyKodiak
Mobile App
Brand
Kodiak
Key Message
Your adventure towards a healthier and more organized life starts with MyKodiak.
Target Audience
Outdoor enthusiasts and wellness wannabes between their 20s and 40s.
Goal
Design an app to boost brand awareness by creating a unique experience for people looking to make their lives easier regarding their health.
Mobile App “MyKodiak”
Project Information
For the “MyKodiak” campaign, we focused on creating an intuitive, user-friendly app that would seamlessly integrate into our customers’ daily routines. When we go to the grocery store and we stumble upon the protein section, there’s only one word able to describe the feeling: confusion. There are too many options, basically offering the same thing, with difference in brand name and flavors. This campaign aimed to separate Kodiak and position it at the top of the customer’s choice by adding value to it, through the MyKodiak app.
Project Process
We developed an easy-to-use app designed to simplify meal planning and nutrition tracking. The development process began with researching user needs and identifying pain points in the meal planning and nutrition space. After identifying them, we designed a prototype on Figma of how the app would function.
Key Services
Art Direction, Copywriting, Video Editing, UX, UI.